Just Right TV Productions LLC is fortunate to know a number of remarkably successful people and organizations. We also share a number of their practices, habits and beliefs. The following is Part 4 of an ongoing, 10-week series of what Just Right TV believes in.

Step 4: Just Right TV Avoids the Crowds

Conventional wisdom yields conventional results. Joining the crowd–no matter how trendy the crowd or “hot” the opportunity–is a recipe for mediocrity.

Remarkably successful people habitually do what other people won’t do, or, what customers cannot or choose not do for themselves. They go where others won’t go because there’s a lot less competition and a much greater chance for success.